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Next: Part III—1970-1990
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Part II: 1930-1968
Hemlines drop; then gradually rise
Alix “Madame” Grès becomes famous for elegant draped dresses
Tennis star Rene Lacoste, known as “le Crocodile,” manufactures a versatile new tennis shirt. It features an embroidered crocodile, believed to be the first instance of a designer logo to appear on a garment.
Top
World War II forces many Paris couture houses to close
Christian Dior reestablishes Paris as fashion center; revives haute couture; replaces wartime austerity with the glamour of the “New Look” with tight waist, stiff petticoats, billowing skirts
Shoes have pointed toes, stiletto heels
Cristóbal Balenciaga introduces “semi-fit” dresses with soft, round shoulders; is the classic designer of the 1950s
Pierre Cardin becomes first designer to license his name for various products; is first to create ready-to-wear lines
London boutique owner Mary Quant champions the youth movement; introduces mini-skirt, hot pants; launches Twiggy as supermodel; becomes 1960s most influential 1960s designer
1962
Yves St. Laurent opens fashion house; often uses ethnic inspirations; remains most classic modern designer, heir to Chanel, Balenciaga
Mid 1960s
Influenced by rock music, “Mod” scene makes London major fashion center with fun, revolutionary clothes: bell bottoms, psychedelic prints, wild colors, dresses made of vinyl, paper, cellophane, metal, covered in mirrors; go-go boots; ruffled shirts for men; Nehru jackets; fur vests
Rudi Gernreich creates “radical” fashion - topless swimsuit, see-through blouse, “no bra” look
Calvin Klein begins producing elegant, simple clothes, favoring neural earth tones and luxurious fabrics
Ralph Lauren creates men’s wear line; expands into women’s wear; favors natural fabrics; designs feature western or country motifs
Related Links
- What is Haute Couture?History of CostumeAll About TextilesFrench Federation of Couture: Official site
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Timeline: Modern Fashion, 1858-1920
- Timeline: Modern Fashion, 1858-1920
TrendingHere are the facts and trivia that people are buzzing about.
Did Birds Evolve from Dinosaurs?
The Twelve Dancing Princesses
Current Events This Week: January 2023
African Americans by the Numbers
Andersen’s Fairy Tales: Contents
The Celtic Twilight: A Teller of Tales
TrendingHere are the facts and trivia that people are buzzing about.
Did Birds Evolve from Dinosaurs?
The Twelve Dancing Princesses
Current Events This Week: January 2023
African Americans by the Numbers
Andersen’s Fairy Tales: Contents
The Celtic Twilight: A Teller of Tales
- Did Birds Evolve from Dinosaurs?
- The Twelve Dancing Princesses
- Current Events This Week: January 2023
- African Americans by the Numbers
- Andersen’s Fairy Tales: Contents
- The Celtic Twilight: A Teller of Tales